Steve Waldman; Artistic/Technical Director, Product Consultant
How long have you been in the hair industry?
30 Years
What is your hair niche?
I love it all. For me, it’s capturing what makes a Guest feel best, empowering their confidence, and helping them live the best life possible. I get excited about all of the products and services at our disposal.
What makes the Moisture and Repair mask different from others?
Our cibu Curl + Coil Moisture Mask and Repair + Protect Strengthening Masks are standouts because they use natural ingredients to optimize the condition of your hair without leaving any weight or residue behind. In addition, they start with the end in mind, giving us as “Hair Artists” the best possible canvas to create our “masterpiece.”
How do you know when it’s time for a hair mask?
Whenever your hair is lifeless, tired, and looks dull. When you’re working harder than usual to style and still not getting the desired results, it’s an indication that it’s time for a hair mask.
What does a hair mask do for your hair? How is it beneficial?
When using a suitable mask for your hair’s condition, they can replace missing moisture and shine; our Curl + Coil Moisturizing Mask uses Aloe, Shea Butter, and Sunflower Seed Oil to add moisture, shine, and manageability. Repair + Protect Strengthening Mask uses Biotin, Silk Protein, and Keratin to increase strength and elasticity and help eliminate breakage.
How often do you recommend a hair mask?
Your hair will let you know what’s best, in most cases, using a mask about 1x per week for hair that needs extra love more frequently.
What is your favorite hair care tip?
For coarse, unmanageable hair, massage a small amount of the mask through damp hair for extra conditioning that lasts.
What is your hair care ick?
The misconception that conditioners and masks weigh hair down and aren’t necessary for fine hair. However, EVERY hair type benefits from the correctly prescribed conditioner and mask!